Advice and Ideas

Advice and ideas on brand, marketing and sales strategies for the savvy business leaders.

Learn to Grab Attention from the World’s Best Advertisers

In the summer of 2013, O2, a leading telecommunication company in the UK, and their agency, VCCP, launched the multi-award winning campaign Be More Dog. The campaign conveyed: “Cats and dogs are very different animals. Cats are aloof, lazy and coldly indifferent to the world. Dogs, on the other hand, love everything. Slippers? Amazing. Socks? Amazing. Everything…Amazing!! And the dogs are right. Life is better when you dive right in. So in this campaign, we encouraged the nation to lose their cat-like indifference and get involved. To do more, try […]

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Your Customers Aren’t Listening: 4 Ways To Get Their Attention

According to a new study done last year by Media Dynamics Inc, the average adult population is exposed to approximately 360 marketing messages daily across various media (TV, radio, Internet and print). However, this number jumps to over 5,000 “brand exposures” if we include all the labels, posters, ads we passed in grocery stores, the malls or in the mail, whether we notice them or not. As consumers, we are constantly bombarded by companies fighting for a few seconds of our attention. We are exposed to a barrage of […]

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Is Your Brand Hurting Your Business? (Part 2)

So, you’re a business owner, or you’re in charge of running a business, and you’ve been struggling to keep your revenue stream consistent or grow your client base. You’ve advertised, knock on doors, pound the phones, and nothing seems to bring people through the door. You know that there is demand, but people seem to be going next door to your competitor instead. What is going on? Is something missing? Your brand, while it can be a very powerful tool in driving revenue and profit, when it’s not […]

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Is Your Brand Hurting Your Business? (Part 1)

So, you’re a business owner, or you’re in charge of running a business, and you’ve been struggling to keep your revenue stream consistent or grow your client base. You’ve advertised, knock on doors, pound the phones, and nothing seems to bring people through the door. You know that there is demand, but people seem to be going next door to your competitor instead. What is going on? Is something missing? Your brand, while it can be a very powerful tool in driving revenue and profit, when it’s not […]

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Are Your Marketing Efforts A Waste Of Money?

If I have a dime for every time someone tells me that marketing’s job is to “make things pretty”, I’d have enough to buy a nice car. It is a common misconception that marketing and branding is all about looks and the ‘wow’ factor. Oftentimes, this is all what people focuses on, which can be the biggest pitfall in marketing because this leads to a big waste of resources with no clear return on investment. How do you know if you’re wasting money on your marketing efforts? Branding is […]

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How Your Brand Can Help Your Business Stay Hot In A Cooling Economy

If you live in Alberta, you probably can’t escape the impact of plummeting oil prices, some more than others. Everyone talks about it and everyone tries to speculate the future of Alberta’s economy. The past few years, the high oil price has brought in investments and a pile of money into the province, kicking the economy into hyperdrive. As a result, many businesses – small to big – were created, all wanting a slice of the pie. Many of these businesses are wildly successful, because they offer unique products/services and […]

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World’s Most Valuable Brands

Forbes recently released their annual list of 100 of the world’s most valuable brands. This year, Apple takes the top spot for the second year in a row. According to Bloomberg, “Apple’s brand value jumped 28%to $98.3 billion and Google’s rose in second place at $93.3 billion. The Coca-Cola Co. name slipped from the top spot after 13 years to third place at $79.2 billion.” See the list. What do these brands have in common? What is the recipe for their success? As a small/medium sized business, can we […]

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